Webdesk: The upcoming release of designer HSY’s new collection has something special about it, starting with the fact that it will pay homage to his mother Rehana and other “courageous” women like her. He says he believes every woman has the right to look beautiful and he wants to facilitate the process by curating a “affordable” festive collection. It will debut on March 8, which is Women’s Day.
His upcoming collection was revealed in a video posted to Instagram on Sunday. The caption stated, “For the first time ever, HSY introduces affordable festive collection for Pakistani women, named after his mother Rehana. The King of Couture, HSY, collaborates for the first time with Pakistan’s largest fashion discovery platform, LAAM Official, to bring you a collection of chic, reasonably priced items that represent the virtues of love, strength, and courage. This special collaboration with LAAM aims to honour all the strong women in our community, it continued.
The designer could be seen in the video sitting among red roses; the flowers had even covered his chair. Love, strength, endurance, bravery, and beauty. These are just a few words that sum up my mother, Rehana, and many strong women like her,” he began. “With these lovely sentiments in mind, I have selected four women for the campaign of my upcoming collection who have inspired us all with not only their artistry but also their bravery and individuality,” the designer says.
The other goal of this collection, according to HSY, is to make it affordable for all women who are struggling in these trying times when inflation is rising “because looking beautiful is every woman’s right.”
“My Rehana collection will debut on International Women’s Day. The World of Hsy and www.laam.pk will be the only places to purchase it, he continued.
