Webdesk: Priyanka Chopra’s hair care brand Anomaly ranked second in Cosmetify’s 2023 list of the wealthiest celebrity beauty brands.
Kylie Cosmetics by Kylie Jenner and Selena Gomez’s Unique Beauty have been eclipsed by the brand. Fenty Beauty, Rihanna’s makeup line, tops the list with £477.2 million.
Kylie Cosmetics is third with £301.4 million and Anomaly second with £429.9 million. R.E.M. Beauty by Ariana Grande with £70.3 million and Rare Beauty by Selena Gomez with £50.2 million are fourth and fifth.
According to UK beauty comparison platform Cosmetify, income is the most important brand performance metric. Hence, the survey highlighted the wealthiest celebrity beauty brands based on current yearly income. It highlights this year’s most Googled and wealthiest celebrity beauty brands.
According to the survey, “As it is already in the top three most successful overall beauty brands. It may come as no surprise that Fenty Beauty claims the top spot as the current wealthiest celebrity beauty brand.”
In a 2022 Vogue India interview, Chopra debuted her hair care line and discussed her beauty entrepreneur experience. “I’ve lately taken to the business side of both the beauty and entertainment industries. Moreover, It made me appreciate the difference between sitting in the stylist’s chair and using a variety of products, to actually having a voice in the goods going into my hair,” she said.
Drew Barrymore’s Flower Beauty ranks 6th, Australian author Zoe Foster Blake’s Go-To Skincare 7th, Katie Holmes’ Alterna Haircare 8th, Maria Sharapova’s SuperGoop 9th, and American YouTuber Jeffree Star Cosmetics 10th.
