Webdesk: People on social media upset with Shah Rukh Khan’s son, Aryan Khan, because he just started his own clothing line, which has been called “ridiculously expensive.”
The brand called “Nirvaan,” and it sells high-quality clothes like T-shirts, hoodies, and jackets for between Rs. 3,000 and Rs. 15,000. The brand’s website says that the clothes made of high-quality materials. As well as are made to meet the fashion needs of “modern millennials.”
But social media users don’t like how expensive the brand is, and many have called out Aryan Khan for not understanding how the economy works in the country. Many people have said that the brand doesn’t understand the average Indian consumer and that it promotes a culture of elitism and excess.
Online, people have also shared memes and jokes that make fun of the brand’s prices and the people who buy it. Some people have said that Nirvaan’s clothes cost as much as a month’s groceries or a year’s college tuition.
